Digg Users Own Digg

It doesn’t matter any more what the owners of Digg.com think is in the best interest of their company. The very vocal Digg user base has shown that they have the power to change the minds of Kevin Rose and Jay Adelson after the HD-DVD key revolt, and these users are now actually running the show at Digg. When Kevin Rose made the post stating they had changed their minds and would not try to censor the key the community took over. This is bad news for Kevin and Jay if they ever want to sale Digg, because who would want to buy a company they have no control over and their users who could care less about what is profitable make all the decisions.

The revolts and mob mentality at Digg may eventually cause the downfall of the social news site. The only way to stop this is for Digg to get a backbone and stand up to their users. This will cause the loss of some users, but will be better for the site overall. Censorship in some cases is the best answer to many of Digg’s biggest problems, and when they realize this so much of the bad publicity will go away.